I have long been a fan of West Elm’s modern, organic, slightly boho aesthetic and love to sneak their pieces into projects with both high and low budgets. That said, like most big box stores, it is sometimes hard to get past the mass-produced look and feel of their stuff. Clearly, they were hip to this thorn in their side because they have begun collaborating with all kinds of artistic, creative people and the resulting vibe is one that is fresh, collected, personal and modern. All things that I strive for in my projects. Take a look at some of the collaborators and see if you don’t agree.
West Elm is also offering a range of work from one of my favorite online galleries, 20×200:
And while they aren’t technically art, Shane Powers’ hanging glass bubbles can create quite an installation when clustered together, filled with air plants or candles or anything else your heart desires:
And in a rather clever turn, West Elm has partnered with Benjamin Moore, offering a well-curated selection of urbane colors, most of which are accompanied by an in situ shot to help you understand how each will feel in a large expanse.
There are even more collaborators but this post if way too long already. Can you tell I dig this move on West Elm’s part? This is a very inspired direction for a mass retailer (as opposed the the bizarre cult of personality that the overly tanned Gary Friedman is working to cultivate over at Restoration Hardware). I am a major fan and will be buying it up like mad for Christmas and beyond. And West Elm, if you are reading this, I’d love to be your next collaborator! Enjoy…